South Lakeland District Council

South Lakeland District Council

Case Studies, Public sector ,
The council planned to relaunch its Invest in South Lakeland web site in 2018 and awarded Trafalgar PR the contract to provide communications support.  Working with a dedicated social media specialist partner, TPR developed a plan to use communications activity across conventional media and on-line channels to promote the web site and the broader activity of the council’s Economic Development team.  Much of this involved creating new content for posts on LinkedIn, Twitter and a new Facebook page for Invest in South Lakeland.  We also arranged a competition with a local hotel to on-line encourage engagement and worked with business…
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Centre for Leadership Performance – Dream Placement

Centre for Leadership Performance – Dream Placement

Case Studies, Professional Services , ,
The Dream Placement programme organised by the Centre for Leadership Performance  enables teenagers in Cumbria to compete for the opportunity to spend a week with one of the county’s most forward-looking employers learning about leadership and career opportunities.  The process includes a Selection Day of interviews and business exercises interacting with representatives of employers offering Dream Placements, a Development Day preparing the students for their placements, activities during Dream Placement Week and a celebration event.  Trafalgar PR provides communications support for the programme, including photography and video of the events which is used in press and through social media. Outcome:…
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Furness Building Society – Charity Challenge

Furness Building Society – Charity Challenge

Case Studies, Professional Services
Furness Building Society wanted to create an innovative way of connecting with local charities and good causes across their branch network, in support of their excellent affinity accounts.  Trafalgar PR worked with FBS to develop and deliver the concept of an X-Factor-style talent show where the acts competed to win cash prizes for their chosen charities.  The competition featured on-line auditions submitted by contestants and published on the Charity Challenge web pages, and we linked up with The Bay Radio to promote the competition and encourage voting by the public to determine ‘wild card’ entries. Trafalgar PR managed the process,…
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BAE Systems Astute nuclear powered attack submarine

BAE Systems Astute nuclear powered attack submarine

Case Studies, Defence, Engineering, Featured, Manufacturing ,
Trafalgar PR principal Chris Nelson joined BAE Systems in 2005 from his position as PR Director of a full service Manchester-based marketing agency.  His role was to project the Astute project as an example of engineering excellence, and raise the profile of the business on a national and international scale.  As Communications Manager he led a team with responsibilities for internal and external communications, and played a key role in crisis management planning for the nuclear licensed site.  Chris developed and continuously refined the Astute narrative, working closely with the Ministry of Defence and the Royal Navy.   Activity targeted mainstream…
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Beehive Business Park, Ulverston

Beehive Business Park, Ulverston

Case Studies, Featured, Professional Services ,
Plans submitted for the Beehive Business Park in Ulverston with employment units and retail stores faced strong opposition from the Town Council,  South Lakeland District Council, the Town’s Traders Association and civic groups.  They were all concerned about the impact on the town centre stores of a development some 500 metres away from the main shopping street.  Engaged by the developer, Trafalgar PR launched a campaign to turn around opinion, working closely with the media and importantly developing social media channels to give a voice to local people in favour of the development.  We also organised the public consultation event…
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Hallburn Wind Farm

Hallburn Wind Farm

Case Studies, Energy, Featured, Manufacturing ,
REG Power Management successfully completed the installation of six wind turbines at the Hallburn Wind Farm near Longtown.  Getting the local population and stakeholders on board was a key requirement for the project.  Trafalgar PR worked closely with the company and the stakeholders to ensure they were kept in the loop, especially during the transport of 49 metre long turbine blades through the centre of Longtown. Hallburn Wind Farm near Longtown in Cumbria was moving into the build phase which required transit of huge components through the centre of Longtown causing considerable disruption.  Trafalgar PR was hired to undertake stakeholder…
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Reform Energy plc

Reform Energy plc

Case Studies, Energy
Reform Energy plc submitted plans for developing an energy from waste facility with linked economic regeneration in the North West.  The developer partnered with Trafalgar PR to handle stakeholder and community relations, generate publicity in regional, national and specialist trade publications, co-ordinate public consultation and liaise with local councillors and public sector contacts.  This activity included making the case for energy from waste as a concept and its associated economic regeneration of the area adjacent to the site, dealing with questions about provision of fuel ‘feedstock’, and allaying concerns about emissions from the proposed plant.   Key stakeholders view the…
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Ulverston Flag Fortnight

Ulverston Flag Fortnight

Case Studies, Featured, Public sector ,
Ulverston Flag Fortnight is one of the many festivals which take place each year in Ulverston in South Cumbria.  It has a special place in my heart because it emulates one of the key principals of PR - it is quite literally a 'flag-waving exercise'. Flag Fortnight is one of the town's Spring events - usually spanning the last week in April and the first week in May.  The flags fill the main streets in Ulverston with a riot of colour to brighten up even the dullest day, while in sunshine the effect is stunning.  The designs originally reflected the…
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