Getting the attention of the media can be a valuable boost for any business. But it can also be a disaster waiting to happen. How many times have we seen an interview turn from into a train wreck? The difference can rest on the performance of the employees who face the media. When you get it right people rarely remember – after all that’s what they expect. But when you get it wrong no-one ever forgets. Talking to the media is not a natural talent – everyone needs training. Trafalgar PR can provide that training and develop straightforward rules of engagement that make the difference between success and failure when your key employees face the media.