BAE Systems Astute nuclear powered attack submarine

BAE Systems Astute nuclear powered attack submarine

Case Studies, Defence, Engineering, Featured, Manufacturing ,
Trafalgar PR principal Chris Nelson joined BAE Systems in 2005 from his position as PR Director of a full service Manchester-based marketing agency.  His role was to project the Astute project as an example of engineering excellence, and raise the profile of the business on a national and international scale.  As Communications Manager he led a team with responsibilities for internal and external communications, and played a key role in crisis management planning for the nuclear licensed site.  Chris developed and continuously refined the Astute narrative, working closely with the Ministry of Defence and the Royal Navy.   Activity targeted mainstream…
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