Communication that works for your business
The starting point for good business communications is determining what the client wants to achieve. That may be immediately identified or it may take some time to work out, but a professional communicator will challenge and help shape the objectives, and it is worth the effort because if you don’t know where you are going why start out? How you get there is the detail of the campaign – defining and developing the messages or information you want to deliver, identifying the audience and the best methods of delivery, and tracking progress and results. “Plan the work, and work the…