Ulverston Flag Fortnight is one of the many festivals which take place each year in Ulverston in South Cumbria. It has a special place in my heart because it emulates one of the key principals of PR – it is quite literally a ‘flag-waving exercise’.
Flag Fortnight is one of the town’s Spring events – usually spanning the last week in April and the first week in May. The flags fill the main streets in Ulverston with a riot of colour to brighten up even the dullest day, while in sunshine the effect is stunning. The designs originally reflected the trade or business of the properties on which they appeared. Now the selection is a little more random, but that does not detract from the effect.
Why should Ulverston have a Flag Festival Fortnight? A better question would be – Why Not? It cheers up the locals, astounds and delights visitors and adds another little touch of character to a town that is brimming with individuality.
I had the honour of leading the drive to establish a Business Improvement District for Ulverston, and chairing the organisation for its first two years. I still join the volunteers who each year devote their free time to putting up and then taking down the flags.
The flag fortnight is one of the events Ulverston BID has encouraged, along with the Town Council. I hope it remains for many years as a colourful reminder of PR in action – waving the flag for Ulverston.