The Dream Placement programme organised by the Centre for Leadership Performance enables teenagers in Cumbria to compete for the opportunity to spend a week with one of the county’s most forward-looking employers learning about leadership and career opportunities. The process includes a Selection Day of interviews and business exercises interacting with representatives of employers offering Dream Placements, a Development Day preparing the students for their placements, activities during Dream Placement Week and a celebration event. Trafalgar PR provides communications support for the programme, including photography and video of the events which is used in press and through social media.
Outcome: Dream Placement has achieved a high level of awareness among employers, business organisations, education institutions and students. The unique programme has won awards and accolades for its collaborative approach and enabling businesses to connect more effectively with young people and encourage them to consider future careers in Cumbria.