REG Power Management successfully completed the installation of six wind turbines at the Hallburn Wind Farm near Longtown. Getting the local population and stakeholders on board was a key requirement for the project. Trafalgar PR worked closely with the company and the stakeholders to ensure they were kept in the loop, especially during the transport of 49 metre long turbine blades through the centre of Longtown.
Hallburn Wind Farm near Longtown in Cumbria was moving into the build phase which required transit of huge components through the centre of Longtown causing considerable disruption. Trafalgar PR was hired to undertake stakeholder management and community engagement on behalf of the developer REG Power. We organised regular meetings of a stakeholder group including parish, city and county councillors, updates of a dedicated web page and created and distributed newsletters to all of the households and businesses in Longtown, advising them of progress and the timetable for component movements. We liaised with local media to alert people to traffic delays caused by the large loads, and produced videos of key components negotiating the difficult transit through the town centre to demonstrate the extreme care and safety conscious approach. TPR publicised the benefits to local people from a community fund created by REG Power, and organised presentations to local schools explaining the need for the wind farm and renewable power, along with site visits for a school and the stakeholder group.
Outcome: There was consistent support in Longtown for the wind farm. The pro-active communication strategy mitigated the disruption caused by the large component deliveries and helped to smooth out issues over permit applications for essential works that could have jeopardised the scheme.