BAE Systems Astute nuclear powered attack submarine

BAE Systems Astute nuclear powered attack submarine

Case Studies, Defence, Engineering, Featured, Manufacturing ,
Trafalgar PR principal Chris Nelson joined BAE Systems in 2005 from his position as PR Director of a full service Manchester-based marketing agency.  His role was to project the Astute project as an example of engineering excellence, and raise the profile of the business on a national and international scale.  As Communications Manager he led a team with responsibilities for internal and external communications, and played a key role in crisis management planning for the nuclear licensed site.  Chris developed and continuously refined the Astute narrative, working closely with the Ministry of Defence and the Royal Navy.   Activity targeted mainstream…
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Beehive Business Park, Ulverston

Beehive Business Park, Ulverston

Case Studies, Featured, Professional Services ,
Plans submitted for the Beehive Business Park in Ulverston with employment units and retail stores faced strong opposition from the Town Council,  South Lakeland District Council, the Town’s Traders Association and civic groups.  They were all concerned about the impact on the town centre stores of a development some 500 metres away from the main shopping street.  Engaged by the developer, Trafalgar PR launched a campaign to turn around opinion, working closely with the media and importantly developing social media channels to give a voice to local people in favour of the development.  We also organised the public consultation event…
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Hallburn Wind Farm

Hallburn Wind Farm

Case Studies, Energy, Featured, Manufacturing ,
REG Power Management successfully completed the installation of six wind turbines at the Hallburn Wind Farm near Longtown.  Getting the local population and stakeholders on board was a key requirement for the project.  Trafalgar PR worked closely with the company and the stakeholders to ensure they were kept in the loop, especially during the transport of 49 metre long turbine blades through the centre of Longtown. Hallburn Wind Farm near Longtown in Cumbria was moving into the build phase which required transit of huge components through the centre of Longtown causing considerable disruption.  Trafalgar PR was hired to undertake stakeholder…
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Ulverston Flag Fortnight

Ulverston Flag Fortnight

Case Studies, Featured, Public sector ,
Ulverston Flag Fortnight is one of the many festivals which take place each year in Ulverston in South Cumbria.  It has a special place in my heart because it emulates one of the key principals of PR - it is quite literally a 'flag-waving exercise'. Flag Fortnight is one of the town's Spring events - usually spanning the last week in April and the first week in May.  The flags fill the main streets in Ulverston with a riot of colour to brighten up even the dullest day, while in sunshine the effect is stunning.  The designs originally reflected the…
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