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South Lakeland District Council

South Lakeland District Council

The council planned to relaunch its Invest in South Lakeland web site in 2018 and awarded Trafalgar PR the contract to provide communications support.  Working with a dedicated social media specialist partner, TPR developed a plan to use communications activity across conventional media and on-line channels to promote the web site and the broader activity of the council’s Economic Development team.  Much of this involved creating new content for posts on LinkedIn, Twitter and a new Facebook page for Invest in South Lakeland.  We also arranged a competition with a local hotel to on-line encourage engagement and worked with business organisations to link the launch to a high profile business event already taking place – maximising the limited budget.

Outcome: A significantly higher profile for the Economic Development Unit and the new Invest in South Lakeland website, and wider engagement with the authority in its business-related activity.

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